Purpose - segmentation within scheduling
Segmentation within scheduling Non-commercial channels like the BBC do not have the time between programmes that advertisements provide for commercial channels (ITV, Channel 4). Idents therefore add time in-between programmes to: Provide information Promote a variety of programming Regulate the scheduling (fill time) Provide a break for studio workers (News, Sports) One main purpose of television idents is for them to help form the scheduling, and segmentation within scheduling of the specific television channel. The design of the ident represents the identity and branding of the channel, and therefore the types of programmes it shows on the channel. This helps to create the kind of scheduling the television channel will have by the ident representing the kind of programmes the channel will show to the audience. However, the scheduling and segmentation within scheduling is usually created in an ident via the voiceover. This voiceover informs the...