Purpose - segmentation within scheduling


Segmentation within scheduling 

Non-commercial channels like the BBC do not have the time between programmes that  advertisements provide for commercial channels (ITV, Channel 4).

Idents therefore add time in-between programmes to:

  • Provide information
  • Promote a variety of programming
  • Regulate the scheduling (fill time)  
  • Provide a break for studio workers (News, Sports) 
One main purpose of television idents is for them to help form the scheduling, and segmentation within scheduling of the specific television channel. The design of the ident represents the identity and branding of the channel, and therefore the types of programmes it shows on the channel. This helps to create the kind of scheduling the television channel will have by the ident representing the kind of programmes the channel will show to the audience. However, the scheduling and segmentation within scheduling is usually created in an ident via the voiceover. This voiceover informs the audience of what programmes are coming up soon and, for example, the voiceover may also annouce whether the channel has any new programmes coming onto the channel, and the voiceover will help influence the audience to watch such things by announcing the times and dates of such shows in order to keep the audience aware of the scheduling and segmentation within scheduling through the voiceover of the ident, and this will also hopefully advertise the channel and its’ programmes even more.

Therefore, it is extremely important that a television ident serves all of its purposes, in order to make the television channel and its’ programmes more successful.




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