Unit 32 - Assignment 1

 In this ITV2 TV advert the tone is clear to see with the character from ITV's Love island. The use of one of the cast of Love Island being used to create the tone is appropriate for their target audience which is 16-34. The effectiveness of the tone allows the audience to read off the linguistic register which they use and that is super informal, they use cheeky actions to entice the audience to come and watch the shows as well as branding themselves with a popular tv programme such as Love Island to remind their customers/ viewers about the popular show and using the cast from the show, whom are in beach wear and with good bodies to draw the audience in. In this BBC TWO ident we see a simple '2' figure which has shaggy fur and is the only and main feature on the show. The lingusitic register is formal, calm and boring.

Branding of content Comedy central uses their ident with the show 'Impractical Jokers'. They do this because they're using their most successful show to be broadcasted as their idents between adverts so that the audience can see a popular show which is on Comedy central and this is a way which will draw them in and entice them to watch more shows on this channel. The on-screen graphic representation enables an opportunity to create brand awareness and loyalty from new and existing customers. for new customers, what is going to grasp them is the aims of the channel, its missions and values and then the duty lies within the ident to transmit the values it carries, over a long period of time so that the new consumers and viewers become loyal. The loyal viewers are responsible for keeping high vewing numbers and frequency of views.

E4 Graphic representation E4's graphic representation gives opportunities to those who may have any impaired hearing or eye sight by featuring their own version of a time-table as part of the transition to the next channel. The font of the channels as they roll through the time slots are large and bold, which is clear enough for a viewer to see and they also have an audio voice over which is clear for the viewer to see so that everyone is being catered for on their channel. Sky TV Guide This is Sky's TV Guide and they have every channel which is available on Sky, with the channels being numbered. This is a way in which the audience can see exactly what is on and at what time but in comparison to the E4 graphic representation, it is a lot more challenging for those who do not know how to use a TV guide properly, the text is much smaller and difficult for those whom are visually impaired and unlike on the E4 channel requires you to prompt yourself to look and what is sch...

E4 Idents                                                                                      E4 often uses comical Idents due to the fact that they are an entertaining channel and broadcast programmes suitable for age ranges between 15-28 and i believe that their idents fit to their ethos and audience. In the reception theory, i think that they suit the ' preferred reading' because the audience can clearly see and agree with their idents for being entertaining and random and a little bit crude which suits the channel perfectly. i agree with this channels focus and i think the preffered reading goes with the coperate identity which slots into the category correctly.

An ident plays an important role when it comes to keeping a channel’s schedule organised. It is a way of keeping the programmes which are due to commence on a roll and kept relating. An ident is an ideal opportunity to provide the audience with key information about programming on that channel. It also gives them an insight of what the channel consists of, the age range of the channels which are aired and the quality of the programmes. For example ITV's idents are glossy, cute, funny and appeal mostly wo women and this matches with the shows which they air on ITV such as The Real Housewives of Atlanta, Orange County etc, Dinner Date, Cake Wars and Love Island. the target audience This information may entice the viewer to continue watching that particular channel rather than switching over to another channel. Stacking is a scheduling tool that places two of the same or similar shows on after another. An ident can inform the audience of this to maintain audience flow.

BBC have recently changed their ident and have repackaged their look. Idents serve as an anchor of meaning that reflects their ethos. BBC most recently changed their idents to reflect their fourth and new ethos of celebrating cultural diversity. They responded to this change by repacking their idents away from their circular branding to spaces in the UK that celebrates diversity.