Task 2 - Oppotunities: Branding of content


Branding of content

Comedy central uses their ident with the show 'Impractical Jokers'. They do this because they're using their most successful show to be broadcasted as their idents between adverts so that the audience can see a popular show which is on Comedy central and this is a way which will draw them in and entice them to watch more shows on this channel. The on-screen graphic representation enables an opportunity to create brand awareness and loyalty from new and existing customers. for new customers, what is going to grasp them is the aims of the channel, its missions and values and then the duty lies within the ident to transmit the values it carries, over a long period of time so that the new consumers and viewers become loyal. The loyal viewers are responsible for keeping high vewing numbers and frequency of views.

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