Purpose: Identity

An example of a channel which believes that identity is important is BBC, BBC One to be precise. They understand that we are living in, they understand the importance of creating identities and BBC campaigned to create new idents to make it stand out from the crowd. They have explained how the cirlce has always been a successful point within BBCs idents and they have stuck to that thus creating new versions and introducing more dynamic and attractive idents. They like to include things which you wouldnt see everyday such as the fantasical image of adult hippos swimming. This can be seen as a metasphor of new ideas, things you could have never imagined before being showcased on BBC and this gives the audience a tasteful mouthful of something new. Tim davie quotes " The strength of the idea is its simplicity. It creates an identity for BBC ONE that is absolutely true to its heritage but it's wonderfully modern."

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