Purpose: Marketing


Marketing is a form of promotion, the action or business of promoting and selling products or services, including market research and advertising. Idents serve as a method of promoting both the channel as a service and the ‘goods’ it ‘sells’. A successful ident will help promote a programme i.e. E4’s Eefer is a clever way of marketing Big Bang Theory, E4’s most popular show, as they utilise the theme of robotics seen in BBT in the ident itself. This clear attempt of synergy was made even clearer given that the robot was first show alongside the release of Big Bang Theory on E4.
Another example of a channel which an ident that's marked a show is 

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